Why the Blueberry?

Small, Yet Powerful

The blueberry is a perfect representation of who we are as a company and it’s a healthy eating icon for our BeWell wellness platform; this small, yet powerful fruit is packed full of antioxidants that fight heart disease, diabetes and cancer and improve brain function, particularly memory.

The blueberry represents Elior North America’s position and approach to building relationships with our team members, clients and guests – we are Small Enough to Care . . . and . . . Big Enough to Make a Difference. The blueberry also symbolizes our eating approach to improve health under the BeWell wellness platform. Each BeWell menu option is identified by the blueberry icon.