Cura Hospitality

Charlotte, NC (October 25, 2021) - Cura Hospitality, the hospitality dining services provider, unveils its refined and reinforced brand identity to meet today’s opportunities and challenges for healthcare organizations and Life Plan Communities. Built on a foundation of customer service and fiscal responsibility, Cura creates dining experiences that promote both satisfaction and engagement. The extensive rebranding is the result of a year-long, highly collaborative effort showcasing a new distinctive identity with a new brand manifesto, company logo, and dining services website.

“Our new brand identity represents the next steps in our continued evolution as we mature from a regional healthcare dining services provider to one with a growing national presence,” says Trish Spellman, acting managing director of Cura Hospitality. “The rebranding process was conducted around our company core values. By reassessing the brand’s strengths, we built an identity that encapsulated our principles, our commitments, and our positioning that aligned with our vision and mission. Our new brand identity conveys the warmth, compassion and experience that we bring to every client partnership.”

Known for nurturing health and wellbeing with every meal served, Cura Hospitality is committed to making a positive difference in people’s lives every day. With their focus on culinary innovation and exemplary service, Cura Hospitality offers healthy menu selections, heart-warming hospitality and dining programs that create satisfied customers and successful client partnerships.

For nearly 25 years, Cura Hospitality, previously doing business as Cura, A’viands and Valley Services, has been curating innovative dining service programs to provide a safe and gracious experience and meet their clients’ needs, including managing employee development while maintaining fiscal health and responsibility. Through their services and programs, Cura Hospitality provides healthy, delicious meals for Life Plan Communities, acute care and behavioral health to help clients navigate the constant challenges in dining operations every day.

The renewed Cura Hospitality will be at LeadingAge EXPO 2021 from October 24 – 27, 2021 in Atlanta, Ga. debuting its new branding and logo while also unveiling their expanded programs and services offerings. Attendees are invited to stop by and learn more about the brand refresh and the company’s curated approach to senior living dining services at booth #2123.

To learn more about Cura Hospitality, visit

Media Contact:
Yvonne Lo