HOUSTON (October 6, 2026) - Elior North America, a leading foodservice provider with a strong presence across the healthcare and senior living sector, announced today a comprehensive rebrand of their brands servicing these industries. The transformation includes the renaming and repositioning of Cura Hospitality, reinforcing the company’s commitment to elevating, and tailoring the dining experience across various settings.

For years, Elior North America has delivered customized, versatile options in more than 125 hospitals, senior living communities, acute care facilities, and more, serving more than 10 million meals per year. The new brand structure takes the care and service Cura Hospitality is known for, and leverages the scale and reach of the Elior brand, allowing for custom, enhanced service. 

Elior is rebranding Cura Hospitality into the following segments:

• Elior Healthcare: Strategically designed to service hospitals, acute care, behavioral health, and rehabilitation facilities. Elior Healthcare is structured to take care of patients and guests from the beginning to the end of their full health, wellness, and recovery journey, offering dining options that meet every need.
• Elior Living: Focused on senior living and high-end communities, Elior Living is structured to create experiences for every kind of audience. Guests demand options and customization, and with a history of service and enhanced scalability, Elior is ideally suited to meet every type of request.

“Our transformation into Elior Healthcare and Elior Living will create stronger alignment with the global Elior brand, allowing us to make a more meaningful difference with every meal for every guest and patient,” said Dan Lewis, President of Elior Health & Living. “This name changes represents our commitment to providing dining experiences that our guests will cherish, and be remembered for the attention to detail, care, and compassionate service.”

The rebrand also brings enhanced visual identities, updated marketing platforms, and refreshed menu strategies across all divisions, while continuing efforts across nutrition, sustainability, innovation, and community engagement.