HOUSTON (July 1, 2025) - Elior North America, a leading foodservice provider with a strong presence across the education sector, announced today a comprehensive rebrand of its education-focused dining divisions. The transformation includes the renaming and repositioning of Aladdin Campus Dining, Lexington Independents, Cater to You, and K-12 by Elior, reinforcing the company’s commitment to elevating the student dining experience across all age groups.

For decades, Elior North America has delivered innovative, student-centered dining solutions for over 300 college campuses, private and independent schools, and K-12 institutions throughout North America, serving more than 73 million meals per year. This new brand architecture reflects a unified identity, mission-driven strategy, and a renewed focus on the evolving needs of today’s students.

Elior is rebranding the following three divisions: 

• Elior Collegiate Dining (formerly Aladdin Campus Dining):
  Dedicated to energizing the college dining experience, Elior Collegiate Dining brings a reimagined mission to revolutionize campus dining through vibrant food offerings, inclusive spaces, and student-centered experiences that go far beyond the plate. Built to mirror the dynamism of campus life, this new identity focuses on fueling student potential, strengthening community, and enhancing the collegiate journey.
• Elior Independent School Dining (merging Lexington Independents and Cater to You):
  With a shared legacy of quality and care, these two beloved brands unite under a new vision to engage and inspire students to eat well, connect meaningfully, and explore diverse global cuisines. Elior Independent School Dining is committed to building a strong food culture that supports curiosity, wellness, and growth throughout students’ formative years.
• Elior School Dining (formerly K-12 by Elior):
  Serving public and charter schools across the country, Elior School Dining brings fresh purpose to K-12 foodservice. With a mission to transform school meals into experiences that fuel learning, encourage smart choices, and spark culinary curiosity, the brand is centered on fresh ideas, genuine care, and bold, kid-approved flavors.

“This transformation brings stronger unity, clarity, momentum, and a deeper alignment with the global Elior brand,” said Travis Young, Senior President of Elior’s Education Department. “It’s more than a name change, it’s a renewed commitment to the students we serve, and the role food plays in learning, connection, and community. Through the power of hospitality, we’re creating dining experiences that support student success and help schools shine.”

The rebrand also brings enhanced visual identities, updated marketing platforms, and refreshed menu strategies across all divisions. Elior North America will continue to innovate in nutrition, sustainability, and community engagement while offering personalized service that reflects the unique needs of every campus and school.